About Us
How It Started
Luna’s Good Cat and Dog Treats was born out of love… and a bit of frustration. When Luna, my rescue pup, came into my life during the pandemic, I wanted to give her the very best. Like many pet parents, I was searching for treats that reflected the same care I’d give to myself and my family: clean, healthy, and made with real ingredients. But what I found on store shelves fell short — filled with additives and preservatives, mystery ingredients, and textures that were too hard to break apart. I wanted something better. Something honest. Something made for pet parents who care deeply about giving their pets clean, high-quality, and wholesome ingredients. So, I decided to make my own guided by a belief that simple, high-quality ingredients can build stronger connections between pets and the people who love them.
The Treats
Every batch of Luna’s Good Cat and Dog Treats starts with three simple promises:
- High-quality and high-value: Made from premium, human-grade proteins you can see and pronounce. Our ingredients are locally sourced whenever possible, supporting nearby farmers and keeping our food systems close to home.
- Easy to break:Ultra-thin and crispy. Perfect for training, rewarding, or sharing little moments of joy. We designed our treats with both pets and humans in mind: easy to break, easier to treat!
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Simply good:No additives, no preservatives, no fillers, no guilt. Just pure, wholesome goodness crafted with love and care.
What began as a small experiment for Luna quickly grew into a purpose-driven business dedicated to making clean, human-grade treats accessible to more families. Each small batch is handmade in Alameda, CA, with transparency, integrity, and the kind of quality you can feel good about because we believe that what we feed our pets reflects how we love them.
What We Believe
The real story isn’t about selling cat and dog treats — that’s just the head fake.
What we’re really building is connection.
Every wag, every purr, every shared moment between human and animal is a reminder of something greater: unconditional love. The kind of love that grounds us, heals us, and inspires us to care more deeply not just for our pets, but for ourselves, our families, and our community.
When we receive that kind of love, it changes how we show up in the world. We start making choices rooted in compassion: choosing local over distant, real over artificial, and kindness over convenience. That’s what Luna’s Good Cat and Dog Treats stands for: love in action.
Giving Back
Every act of care creates ripples, and we want ours to reach as far as possible. That’s why a portion of every sale goes to local animal rescues (e.g. the Milo Foundation, SFSPCA, and Oakland Animal Services) organizations that give cats and dogs a second chance at the kind of love that started this company.
Giving back is woven into our DNA. Each donation, each bag sold, is part of a larger circle of care that connects local farms, animal rescues, and pet families across the Bay Area. It’s our way of saying thank you to the community that raised us, to the cats and dogs that love us unconditionally, and to every person who believes love can make a difference.
A Circle of Love
Every bag of Luna’s Good Cat and Dog Treats is more than just a snack; it’s a small reminder of love. A celebration of care, gratitude, and the everyday moments that make life with our pets so meaningful.
From our hands to your home, from our kitchen in Alameda to your wagging tails and gentle purrs thank you for being part of this journey. Together, we’re not just treating pets; we’re building a kinder, more connected world, one small act of love at a time.
With love and gratitude,
Chen (human) & Luna (dog) 🐾
